Why is the site so hot now? Probably we can glean the answer from the manifesto of the three men who authored People of Wal Mart :
“People of Walmart was founded in August of 2009 by three friends and roommates after an inspirational trip to WalMart. Let’s face it; we all have seen the people who obviously don’t have mirrors and/or family and friends to lock them in a basement, and they all seem to congregate at Walmart. It’s not everywhere that you can shop for milk at 10 a.m. next to a 400lb mother of 6 wearing a pink tube top, leopard tights, and hooker heels”
http://wow-legs.blogspot.com/2009/09/people-of-wal-mart.html